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Logo extraction puzzles are a class of printed or online games by which a player is provided a series of photographic segments of larger, identifiable branding logos from which to decipher the source.
In a popular form, the puzzle will display a "gameboard" of 26 images, each showing a different letter of the English alphabet and extracted from different consumer or corporate product insignia.
Games are generally region specific. A game designed for the American market, for example, may not be readily solvable by a British player, though some of the multinational logos may be consistent across national boundaries.
The Cap logo of the New York Yankees, arguably the most recognizable logo in all of sports.
See: Baseball uniforms#Graphics and logos and Major League Baseball#MLB uniforms (image of baseball-cap logos of the 30 MLB franchises)
See also: Culture jamming and Guerrilla communication The wide recognition received by the most famous logos provides the brand's critics with the possibility of meme-hacking, a process also known as subvertising, turning the marketing message carried by the logo (either in its pristine form, or subtly altered) into a vehicle for an alternative message, frequently highly critical to the brand in question. An example is the AdBusters' corporate flag, a U.S. flag with the stars replaced by major corporate logos.
Virtually all distinctive design elements related to brands or logos can be subject to subvertising. Two groups known for subverting established logos and brands are ®™ark and AdBusters
Logo design is an important area of graphic design, and one of the most difficult to perfect. The logo (ideogram), is the image embodying an organization. Because logos are meant to represent companies' brands or corporate identities and foster their immediate customer recognition, it is counterproductive to frequently redesign logos.
Color is considered important to brand recognition, but it should not be an integral component to the logo design, which could conflict with its functionality. Some colors are formed/associated with certain emotions that the designer wants to convey. For instance loud primary colors, such as red, are meant to attract the attention of drivers on highways are appropriate for companies that require such attention. In the United States red, white, and blue are often used in logos for companies that want to project patriotic feelings. Green is often associated with the health and hygiene sector, and light blue or silver is often used to reflect diet foods. For other brands, more subdued tones and lower saturation can communicate reliability, quality, relaxation, or other traits.
A logo is a graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition. Logos are either purely graphic (symbols/icons) or are composed of the name of the organization (a logotype or wordmark). An example of an abstract mark is the blue octagon representing Chase Bank, while an example of a representational mark is the "everyman" icon of PBS. Examples of well-known logotypes (wordmarks) are the striped IBM design, Mobil written in blue with a red "o" and CocaCola written in flowing red script.
In the days of hot metal typesetting, a logotype was a uniquely set and arranged typeface or colophon. At the level of mass communication or simply in the high street a company's logo is today often synonymous with its trademark or brand.[1]
