loGOs in SubVerTisINg

The Cap logo of the New York Yankees, arguably the most recognizable logo in all of sports.
See: Baseball uniforms#Graphics and logos and Major League Baseball#MLB uniforms (image of baseball-cap logos of the 30 MLB franchises)
See also: Culture jamming and Guerrilla communication The wide recognition received by the most famous logos provides the brand's critics with the possibility of meme-hacking, a process also known as subvertising, turning the marketing message carried by the logo (either in its pristine form, or subtly altered) into a vehicle for an alternative message, frequently highly critical to the brand in question. An example is the AdBusters' corporate flag, a U.S. flag with the stars replaced by major corporate logos.
Virtually all distinctive design elements related to brands or logos can be subject to subvertising. Two groups known for subverting established logos and brands are ®™ark and AdBusters